The ideas and the characters to the obligation of safeguarding children’s rights are universally accepted. Children’s rights are human rights. Yet children’s rights are still most often neglected

With the increased attention on corporate responsibility and sustainability over the past decades, particularly the growing concern on human rights, there is an increased awareness on the rights of children and an enhanced role for businesses. Businesses are the major contributor to the problem. The pursuit of profits at all cost provides great incentives to exploit both children and adults.  At the same time, businesses are expected to be the key solution provider as they are uniquely equipped to deliver innovative changes on a large scale, build up capacity and momentum towards sweeping progress. In fact, more and more companies have been integrating children’s rights into their core business practices. However, when addressing children’s rights, businesses typically focus on the issue of child labour in the supply chain and too often fail to understand the range of other ways in which children are affected.